In a marketplace characterised by extreme change and uncertainty, business agility is becoming essential to enable companies to respond rapidly, retain momentum and succeed.
Today’s business leaders realise the importance of digital transformation to future-proof their organisations and succeed in an increasingly competitive marketplace. Digital technology can help businesses drive performance, improve customer experience and lead their industries.
COVID-19 has been a massively disruptive force—it has caused businesses to close, forced people to work from home, accelerated the rate of technological adoption and pressed organisations to reinvent themselves overnight to remain sustainable and survive.
COVID-19 has created massive uncertainty and amplified the need for businesses to advance their digital transformation efforts and innovate to survive. According to Deloitte, many organisations began innovating rapidly immediately after the World Health Organisation declared the global pandemic in 2020.
IDC predicts that the amount of data created over the next three years will surpass the data created over the past 30 years, and this trend is set to continue at an exponential rate. Data is a strategic business asset, and most business leaders realise the importance of having an agile, intelligent and resilient high-end storage infrastructure to protect and manage their data.
HPE GreenLake is a pay-per-use consumption-based model that delivers hardware, software, and expertise on-premises or in the cloud. Businesses pay for only what they use instead of investing in the infrastructure and skills to provide it themselves. HPE GreenLake enables businesses to combine the simplicity, flexibility and pay-per-use economics of the cloud with the security and control on-premises infrastructure offers.
Digital transformation and dynamic business models are fast becoming the key to success for many businesses. Data is an invaluable asset that underpins modern digital transformation strategies—data-driven insights can help organisations solve business challenges, make better decisions, and transform day-to-day operations, enabling them to grow their revenue and gain a competitive advantage.
There will always be market and technology disruptions impacting businesses across all sectors. An organisation’s ability to rapidly shift its business model through digital transformation to adapt to change can mean the difference between success and failure.
COVID-19 has highlighted the urgency for digital transformation. It has forced organisations to rethink their business strategies to confront the future and remain sustainable and competitive. Technology has enabled many businesses to continue in ways that would not have been possible several years ago—and companies that were further along their digital transformation paths have been able to innovate and adapt more quickly.
Digital transformation has been a reality for organisations for many decades with the advent of enablers such as the internet, personal computers, commodity servers, artificial intelligence (AI), and mobile devices. The technology progression of these enablers over my 28-year career in IT has been both fascinating and awe-inspiring to observe—the possibilities for digital transformation with the ever-growing speeds, versatility and options seem almost limitless.